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How The Micro-Yes Sequence Can Help You Generate More Leads and Sales

As a marketer, you are faced with two fundamental challenges before you ever make a sale. Of course, you have to get your prospects’ attention and interest to start a conversation. But it’s just as important to keep that conversation going until they (not you) ultimately decide they are ready to purchase.

The former is the first micro-yes; the latter commences a series of micro-yes(s), or small conversions through a sales process, which will eventually lead to the macro-yes — your end goal.

The Micro-Yes Sequence is crucial to land that ultimate macro-yes. A common mistake we make as marketers: skipping the sequence. We ask the “big question” before the prospect is ready to say “yes” to the macro-yes; this only leads to a “no.”

In this Quick Win Clinic episode (recorded live at the MarketingSherpa Summit 2017), Flint McGlaughlin optimizes a landing page submitted by Inventory Source, a dropship automation software company, that overlooks the sequence of micro-yes(s).

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About Bang Hoang

Bang Hoang
Motivation: Tired of get rich schemes on the internet while looking for ways to create wealth online. Passion: Continuously seeking out proven formulas in generating wealth using the web while being anywhere in the world. Mission: Connecting individual to most suitable formula/s depending on their experience, knowledge and funding profile.

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