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The Goal of an Email is to Get a Click

As marketers, we tend to forget that we don’t sell anything in an email. An email’s objective is not to get a purchase; it is to get a click. We should be asking the question, “What would drive the most possible clicks to the page where the purchase can happen?”

In Quick Win Clinic episode (recorded live at MarketingSherpa Summit 2017), Flint McGlaughlin optimizes a fundraising  email for “Touchdowns Against Cancer” to help the nonprofit (and our viewers) increase the odds of getting a click on their emails.

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Bang Hoang
Motivation: Tired of get rich schemes on the internet while looking for ways to create wealth online. Passion: Continuously seeking out proven formulas in generating wealth using the web while being anywhere in the world. Mission: Connecting individual to most suitable formula/s depending on their experience, knowledge and funding profile.

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