Home / E-Business and E-Marketing News / The Prospect’s Perception Gap: How to bridge the dangerous gap between the results we want and the results we have

The Prospect’s Perception Gap: How to bridge the dangerous gap between the results we want and the results we have

Share

There is no such thing as a brand promise — only a brand expectation — after the experience of the value proposition.

Brands make promises all the time, and most of them ring empty and hollow on the ears of a prospect — even if the brand can actually keep its promises.

There is, inherent in every transaction, a perception gap in the mind of the prospect that must be bridged before an exchange can take place.

In April, Flint McGlaughlin, Managing Director, MECLABS (the parent company of both MarketingExperiments and MarketingSherpa), lectured on this gap and how marketers can close it.


You Might Also Like:

Session Replays and Presentation Slides from MarketingSherpa Summit 2017

The Marketer’s Blind Spot: 3 ways to overcome the marketer’s greatest obstacle to effective messaging

What 15,000 Commercial Experiments Reveal About Why People Are Chosen

Click Here For Original Source Of The Article

About Bang Hoang

Bang Hoang
Motivation: Tired of get rich schemes on the internet while looking for ways to create wealth online. Passion: Continuously seeking out proven formulas in generating wealth using the web while being anywhere in the world. Mission: Connecting individual to most suitable formula/s depending on their experience, knowledge and funding profile.

Check Also

“Maybe Later” – A New Interaction Model for Ecommerce Entrance Popups

“Maybe Later” – A New Interaction Model for Ecommerce Entrance Popups

Many ecommerce stores use entrance popups to deliver discounts and special offers. "Maybe Later" is an exciting new idea, where you offer a third option (Yes/No/Maybe Later), which transitions to a persistent sticky bar that follows visitors around the website in a subtle way until they are ready to take advantage of the offer. It's a great way to increase popup conversions for your online store.

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php