Home / E-Business and E-Marketing News / When Not to Optimize: Getting into the high-performance zone for conversion optimization

When Not to Optimize: Getting into the high-performance zone for conversion optimization

You’ve just watched a few Quick Win Clinics, and you see your brand’s homepage with new eyes. It doesn’t have a distinct value proposition, there is no clear call-to-action, important elements are missing from the customer’s eyepath, and the list goes on …

Right away, you get to work revamping your low-performing homepage with new ideas and a clear objective in your mind.  However, as you work through the process, you find more problems on your page than you first realized. After a great deal of time, it becomes apparent that if you want to get into the high-performance zone, the page needs to be terminated, and you really just need to start over.

In this Quick Win Clinic, Flint McGlaughlin begins to optimize the homepage for AAMI, an insurance company in Australia, but quickly discovers that it would be a waste of time to continue. He advises the marketing team at AAMI to optimize their time rather than their page by starting over with a fresh blank one.

Marketer, are you wasting valuable time and money optimizing a terminally ill homepage that really just needs to R.I.P?

The post When Not to Optimize: Getting into the high-performance zone for conversion optimization appeared first on MarketingExperiments.

Click Here For Original Source Of The Article

About Bang Hoang

Bang Hoang
Motivation: Tired of get rich schemes on the internet while looking for ways to create wealth online. Passion: Continuously seeking out proven formulas in generating wealth using the web while being anywhere in the world. Mission: Connecting individual to most suitable formula/s depending on their experience, knowledge and funding profile.

Check Also

How to Start a Blog in 2018: New Method That’s 20X Faster

How to Start a Blog in 2018: New Method That’s 20X Faster

What if I told you there’s a new way to start a blog that’s 20X faster, requires no software or technical expertise, and costs absolutely nothing up front? You’d think there must be some hidden catch, right? But there’s not. It’s totally real. In this post, I’m going to walk you through the newest method(...)

Leave a Reply

Your email address will not be published. Required fields are marked *

css.php